I'm Jeffrey CCH, the founder and lead designer of Ice Makes Games, based in Hong Kong. For me, design is about more than just mechanics—it's about people. I think a lot about how players feel and what's going through their minds as the game unfolds. Every decision at the table is a chance to create something meaningful, spark a little emotion, or bring people together in a way that sticks around after the game is over.
I don't usually start with "What does this rule do?" Instead, I ask myself: "What will this moment mean to the players?" That question shapes everything I make. I want my games to not just play well, but to resonate—to spark conversation, laughter, and maybe a moment for people to remember. To me, a great game is one that leaves you with a story you actually want to tell someone else.
I believe that everyone, at heart, loves to play. My goal is to create games that invite people to step into that feeling—and truly experience it.